Rat-sa-don (2021)

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Logo and Packaging design for Rat-sa-don craft beer. This brand tells us about protest craft brewery laws in Thailand.

The branding is reflected the desire of Thai people for freedom to brew craft beer.

 

Rat -sa -don mean people in Thai, its meaning is strong and recognizable. Brand logo design inspired by the shape of R,

people thought, and beer head. The logo communicate that everyone should have their own freedom not only for crafting beer

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Packaging design is inspired by comics styles that have 2 characters, politician and people. The package tell the customers about inequality between these characters, according to Thailand political situation.