Double Clutch (2021)
 

- Brand Positioning           -Auxiliary Design
-Identity Prism                    -Advertising
-Brand Communication
 

Double Clutch (2021)

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Sports are an activity, culture and something always inspiring people.  There are many different types of sports,

such as football, tennis or anything else. One of the designer’s favorite is basketball.

The excitement in follows up these sports influenced by Sports Media. Even though the foreign sports media usually broadcast the entertainment side of these activities in every way, Thai basketball media broadcast only the fun content, which makes people have not remembered the image of this brand.

Therefore, this project is to design the brand identity for Thai basketball media. 

By presenting this brand, Double Clutch, which its name inspired from one of the basketball movement. Designers design this identity to convey the movement and use it as a language of communication across all media of the brand.